Contrast issues in ads often compromise visibility, especially for users with vision impairments. Advertisers frequently overlook these problems, even when they invest significant resources in campaigns. For example, the ad for Elgiganten features green text with a contrast ratio of only 2.92:1, below the recommended minimum of 4.5:1 for regular text. The Skoda ad is even worse, with a shocking ratio of 1.01:1. Such poor contrast limits visibility for everyone, but especially for those who rely on clear, legible ads. Missing ALT-text is another major accessibility failure. Ads that encourage donations often lack descriptive text, leaving visually impaired users unable to engage. Generic ALT-text like "Ad" does little to inform or connect with potential audiences. Text issues extend to resizing; many ads don’t adapt properly when users enlarge text or zoom in, resulting in cut-off content or overlapping text. For instance, an ad on Dn.se fails to resize text adequately, making it unreadable for those who need larger fonts. The article emphasizes the importance of using actual text instead of images for ads. Real text maintains quality at different zoom levels and allows for easy adjustments in color, contrast, and responsiveness. When links or QR codes are included in images, they should be clearly explained in the ALT-text to enhance user understanding. Video ads also require careful attention; scripts should incorporate verbal descriptions and captions to ensure accessibility, especially since many viewers watch without sound. Overall, the current state of ad accessibility is lacking, and improvements are essential for inclusivity.