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LBB's editorial team highlights their favorite US ads from 2025, featuring campaigns from Apple TV, Coors Light, and Uber. The selections focus on creativity and cultural relevance, showcasing how these ads resonated with audiences throughout the year.
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LBB Americas has highlighted its favorite US ads from 2025, showcasing the standout campaigns that resonated emotionally with audiences. The editorial team, consisting of Addison Capper, Abi Lightfoot, Tará McKerr, and Ben Conway, selected notable ads from brands like Uber, Apple TV, and Coors Light. Their choices reflect a mix of creativity and cultural relevance, emphasizing campaigns that sparked conversations and left a lasting impression.
Among the featured ads is Apple TV's "Severance at Grand Central," which involved actors from the show engaging commuters in a striking stunt. This campaign effectively tapped into the cultural moment surrounding the show's second season. Coors Light's "Case of the Mondays" cleverly evolved from a typo to a relatable Super Bowl spot featuring sloths—a humorous take on the slow pace many feel on Mondays. Uber's holiday film "Close," directed by Mother, tells a touching father-daughter reunion story, enhanced by a poignant soundtrack.
Other notable mentions include Mando's deodorant ad, which stood out for its unexpected humor, and Meta's "Secret Santa," a festive spot that captivated with its heartfelt storytelling. Uber Eats also made the list with an ad that built on a previous campaign, creatively linking food and football. Each selection reflects a unique approach to advertising, demonstrating how brands effectively connect with consumers through humor, emotion, and cultural commentary.
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