Perplexity recently faced a legal threat from Amazon, which demanded that the company prevent users of its Comet AI assistant from accessing Amazon's services. This move marks Amazon’s first legal action against an AI company and reflects a broader strategy by large corporations to stifle innovation and limit user choice. The article argues that technology should enhance people's lives, and attempts to block access to AI tools represent bullying tactics from powerful companies rather than legitimate legal positions. The concept of user agents is central to the discussion. These AI assistants are designed to act on behalf of users, carrying the same permissions and rights. The article emphasizes that user agents must be private, ensuring that actions taken by AI assistants are indistinguishable from those of the users themselves. Additionally, they should empower users rather than serve corporate interests, which have historically used machine learning to manipulate consumer behavior. The shift towards agentic AI is seen as a chance for users to reclaim control over their online experiences. Perplexity asserts its commitment to fighting for user rights and maintaining the integrity of its products. The company believes that user choice is foundational to its mission, contrasting its approach with Amazon's corporate tactics. It highlights the importance of providing high-performing AI tools that facilitate better decision-making and personal empowerment. The article calls for awareness around the implications of corporate bullying on innovation and user autonomy, framing the struggle as one not just for Perplexity, but for all internet users.