Anthropic launched four Super Bowl commercials that poke fun at OpenAI’s upcoming ads for ChatGPT. One ad features a man asking a chatbot for advice on talking to his mom, only for the chatbot to suggest a fictional cougar-dating site. Another ad shows a young man seeking fitness tips, but the bot directs him to height-boosting insoles. These ads target OpenAI's user base, especially after OpenAI announced it would introduce ads to its free tier. The response from OpenAI's CEO, Sam Altman, was anything but lighthearted; he criticized the ads as “dishonest” and accused Anthropic of promoting an authoritarian approach to AI. Altman defended OpenAI’s decision to include ads, claiming they would be separate and labeled, without influencing conversations. However, the plan to make ads conversation-specific contradicts that assurance. Anthropic counters by pointing out that both companies offer similar pricing structures for their subscription tiers. Altman also accused Anthropic of limiting how users can utilize its AI, suggesting it blocks access to certain companies' services. This claim seems exaggerated, especially since both companies have usage policies aimed at ensuring safe AI interaction. The term “authoritarian” in Altman's critique stands out as particularly harsh, especially given the current global context where real authoritarian regimes exist. His reaction indicates that the commercials struck a nerve with him, highlighting the competitive and often contentious environment in the AI industry.