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Saved February 14, 2026
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A survey reveals that 81% of designers believe AI diminishes creativity, more than writers and journalists. While many creatives use AI tools, concerns about job losses and the potential decline in original thinking are prevalent. Experts warn that overreliance on AI could weaken essential creative skills.
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Designers are leading the charge in skepticism towards AI's impact on creativity. A recent survey by DIGIT Lab at the University of Exeter revealed that 81% of designers believe AI dulls originality, compared to 63% of writers and journalists. Overall, 78% of creative professionals feel AI-generated work often lacks the connection and authenticity found in human-created art. The sentiment reflects broader concerns about how AI reshapes creative industries and affects job satisfaction and self-esteem among workers.
Despite the apprehension, 94% of respondents reported using AI tools in their creative processes, although only 52% of designers do so. Among Gen Z creatives, two-thirds use AI, but only 10% see machine-generated work as genuinely creative. A significant 70% of all creatives express fears about job losses due to AI. Saeema Ahmed-Kristensen from DIGIT Lab cautioned against overreliance on large language models, suggesting that it could weaken cognitive functions crucial for creativity, such as memory and problem-solving.
The survey included a diverse range of designers, covering fields like graphic design, fashion, and architecture. Ji Han, a senior lecturer at Exeter, noted that while LLMs can mimic novice designers, they still fall short of expert capabilities. This lack of true creativity—characterized by the ability to make unexpected connections—remains distinctly human. The Royal Institute of British Architects conducted a separate survey, finding that 41% of UK architects occasionally use AI, with 43% reporting efficiency gains.
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