Crypto.com is launching a new platform called OG, specifically for prediction markets, just ahead of the Super Bowl. This move comes on the heels of a significant surge in its event contracts business, which saw a 40-fold increase week-over-week over the past six months. Kris Marszalek, co-founder and CEO of Crypto.com, stated that the growth justifies the creation of a stand-alone product focused on prediction markets. The timing of this launch is strategic, aiming to capitalize on the heightened interest in sports betting and prediction markets as the Super Bowl approaches. Crypto.com has positioned itself as a leader in federally regulated sports-themed prediction markets. By offering a dedicated platform, the company hopes to attract users looking to engage with predictions related to major events like the Super Bowl, potentially expanding its user base and market presence in the competitive landscape of online betting and predictions.