Employee advocacy programs are gaining traction, especially as companies look to enhance their social media presence. The author outlines a solution to track employee posts more effectively, which often turns into a cumbersome task filled with spreadsheets. They built an automated scoreboard that updates whenever a team member shares company content on social platforms like LinkedIn or X. The system uses Slack for users to submit their links and employs Zapier for automation. When a link is dropped in a designated Slack channel, Zapier processes it through GPT-4o-mini to check if it’s a social media link. If it is, a second AI step extracts key details like the platform and cleans the URL. This data is then sent to Directus, a headless CMS, which serves as the backend for the dashboard displaying a leaderboard of posts. The frontend is built using Next.js and Vercel, allowing for features like monthly filtering and dark mode. The author highlights that using AI in Zapier for real-time actions is both efficient and affordable. Directus simplifies the backend setup without needing a full database, making it quick to implement. They also mention how Claude Code assists in scaffolding the frontend, allowing for rapid development with minimal code. The entire process took just an afternoon to set up, ultimately saving hours of manual tracking while maintaining engagement with the company's social media efforts.