Remarketing has become an outdated strategy in digital advertising, according to Jon Loomer. He argues that while many advertisers believe they should target users who have previously interacted with their brand, this approach is often misguided. Advertisers tend to assume that these users are the most likely to convert, but this assumption overlooks the complexities of effective audience targeting. Loomer highlights that many campaigns fail because advertisers don't properly define their audience segments and rely on a strategy that channels budget toward remarketing without understanding its actual effectiveness. Loomer points out that the reported success rates of remarketing campaigns are frequently inflated by view-through conversions, which can account for up to 70% of the reported results. He emphasizes that Meta's advertising algorithms automatically prioritize remarketing audiences while also allocating budget for prospecting new users, making standalone remarketing unnecessary. Instead of isolating users who have engaged with previous content, Loomer suggests that advertisers should simplify their strategies and let Meta handle audience distribution for better overall results.