The author reflects on two decades since launching a site promoting quality software, critiquing the software development industry for failing to prioritize user outcomes. Unlike many professions, developers face minimal accountability for producing reliable, useful software. They often ship products filled with bugs and experience long delays in addressing user needs, all without significant repercussions. This lack of pressure leads to a disconnect between developers and users, with many teams unaware of how their work aligns with customer satisfaction and business goals. The author raises the Gorman Paradox, questioning why reported productivity gains from AI coding assistants have not translated into noticeable improvements in app stores or business metrics. Reports of productivity vary widely, with some claiming up to 1000% increases while others see little to no change. The disparity often lies in how productivity is measured; optimistic numbers focus on code quantity, while more realistic assessments consider lead times and reliability, which actually matter to customers. Many teams fail to recognize the impact of their work on overall system performance, as they chase metrics that don't translate into real value. When developers claim massive productivity boosts from tools like AI code generators, they might not be lying, but they often misunderstand what productivity truly means in the context of user needs and business outcomes. The author emphasizes the necessity for developers to align their efforts with measurable business goals, ensuring that each iteration genuinely contributes to desired outcomes, rather than becoming a chaotic, aimless process.