Coupang’s CEO, Park Dae-jun, resigned on December 10 following a significant data breach that affected 33.7 million customer accounts. This number represents nearly two-thirds of South Korea's population. Park expressed his regret over disappointing customers and chose to step down to take responsibility for the incident. The breach began on June 24 through Coupang’s overseas servers, but the company only reported the issue to the public last month. Initial estimates indicated just 4,500 accounts were impacted, which was later corrected to reveal the true scale. The exposed data includes names, phone numbers, email addresses, and delivery addresses, while sensitive information like payment details and passwords was reportedly not compromised. Coupang is facing a class-action lawsuit in the U.S., and the police have ramped up investigations, recently raiding the company’s Seoul headquarters. A former employee, a Chinese national, is under investigation for allegedly leaking confidential data. In response to the breach, Coupang appointed Harold Rogers, the Chief Administrative Officer and General Counsel, as the interim CEO for its South Korean operations. Rogers aims to manage the crisis and rebuild customer trust. The Personal Information Protection Commission (PIPC) has also intervened, mandating that Coupang revise its terms of service and criticizing the difficulty users face in canceling memberships. The South Korean presidential office has urged the company to develop a compensation plan for affected customers, highlighting the ongoing concerns about data security among major corporations in the country.