OpenAI, Google, and Perplexity are aggressively competing for users in India by offering free trials and tools. This strategy aims to attract Indian users while also gathering valuable multilingual training data. According to Sensor Tower, ChatGPT has reached 73 million daily users in India, which is double its user base in the United States. Gemini, Google's AI chatbot, saw a 15% increase in daily users after a promotional partnership with Reliance Jio, now totaling 17 million compared to just 3 million in the U.S. Perplexity has also made strides, with over a third of its active users now based in India, up from 7% the previous year. OpenAI's India executive mentioned that making ChatGPT Go free is part of a commitment to enhance accessibility. Analysts believe this approach will help the companies tap into India's rich linguistic diversity, which can be crucial for improving AI models. The data generated from Indian users will help fill existing gaps in AI training sets, which often lack information on regional dialects and usage patterns. Some users, like Anees Hassan, utilize these free tools extensively but have concerns about data privacy and harvesting. The article highlights how Reliance's aggressive pricing strategy has proven effective in attracting a massive customer base, with over 500 million users. This pattern isn't unique to telecom; other sectors, like streaming services, have also offered free content to boost engagement. In November, 46% of ChatGPT's monthly users in India opened the app daily, far surpassing users of Perplexity and Gemini. Overall, the push for freebies in India reflects a significant shift in how AI companies are positioning themselves in a rapidly growing market.