PayPal is set to acquire Cymbio, a multi-channel platform that helps brands sell across various AI and e-commerce channels. This move aims to enhance PayPal's capabilities in agentic commerce, allowing millions of merchants to become more visible on platforms like Microsoft Copilot and Perplexity. PayPal's Executive VP, Michelle Gill, emphasized that this acquisition will help merchants increase their sales by making their product catalogs more discoverable on these AI surfaces. Cymbio specializes in automating brand-to-retailer connections, streamlining tasks such as product data management and inventory synchronization. This technology is already used by well-known brands like Abercrombie & Fitch and New Balance. The acquisition is part of PayPal’s strategy to expand its services in the rapidly evolving AI-driven retail environment. The deal also reflects PayPal's ongoing efforts to strengthen its position as a key player in the commerce space, especially as more consumers turn to AI platforms for shopping.