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Saved February 14, 2026
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Fiserv has teamed up with Visa and Mastercard to provide merchants with AI-driven commerce tools. These tools will help identify legitimate AI shopping agents and enable secure transactions, although access dates for merchants are still unclear. This move reflects a growing trend in agentic commerce, where AI agents assist in shopping.
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Fiserv has partnered with Visa and Mastercard to develop artificial intelligence-driven commerce tools aimed at enhancing the shopping experience for merchants. This collaboration allows Fiserv's merchant clients to utilize Visa's agentic commerce tools, which help AI shopping agents identify products and differentiate between genuine agents and malicious bots. Separately, Fiserv will also implement Mastercard’s agent payments framework, which verifies AI agents before they can complete transactions.
Sanjay Saraf, Fiserv's global chief product officer for merchant solutions, emphasized the importance of these tools in enabling merchants to engage confidently in modern commerce. However, the timeline for when Fiserv's clients will gain access to these technologies remains unclear, as the company has not provided specific dates and has not responded to inquiries for further details.
The rise of AI agents, which assist consumers in comparing prices and finding products, is changing the landscape of online shopping. While these agents are primarily used for comparison shopping now, there's potential for them to make purchases on behalf of consumers in the future. Visa and Mastercard have been working on their own agentic commerce initiatives since spring, with Visa allowing developers access to its payment systems to build authentic AI agents.
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