Item Idem is hosting ‘The Holiday Market’ in Paris, a unique blend of art, design, and commerce running from November 26, 2025, until late February 2026. Located at 12 rue Bleue, the exhibition features an eclectic range of works, showcasing the postmodern sensibility of Cyril Duval, also known as Item Idem. The market is set up in a former Auchan supermarket, creatively playing with the concept of retail. Visitors will find a mix of high and low art, including Philippe Starck’s garden gnomes and Paul McCarthy’s inflatable Brancusi Tree. The exhibition includes standout pieces such as a colorful wardrobe by Alessandro Guerriero, modular furniture by Ettore Sottsass, and works by Lawrence Weiner and Superstudio. Duval describes the space as a ‘polyphonic world’ and an ‘experiment in cultural and recreational retail,’ where art is presented in a way that mimics the accessibility of everyday goods. His approach highlights the intersection of art and commerce, using irony to comment on the current art market dynamics. The name ‘Item Idem’ plays on the Latin phrase meaning ‘the same thing’ and refers to both Duval’s artistic persona and his online store, which features items from various pop culture references. The exhibition challenges traditional perceptions of art, inviting visitors to engage with the works in a casual, consumer-friendly environment. The playful juxtaposition of art and retail reflects Duval’s critique of late-stage capitalism, making this market a compelling destination for design enthusiasts.