The series "Business Models as Loops" hosted by John Gusiff and Krzysztof Czubak focuses on a new perspective on business models, contrasting traditional funnel approaches with loop models. This shift emphasizes ongoing customer engagement rather than a one-time transaction. Gusiff and Czubak outline five types of loops, which are designed to promote sustained customer interaction and value creation. Understanding these loops can help businesses foster loyalty and advocacy among their customers. A significant part of the discussion revolves around compounding assets and retained value. These concepts illustrate how businesses can build long-term customer relationships by continuously adding value and leveraging existing assets. The series aims to provide actionable insights that companies can apply to enhance their business strategies and improve customer experiences. Gusiff, a behavioral design strategist, and Czubak, a behavior design expert, bring their extensive backgrounds to the conversation, drawing on principles from behavioral science and systems thinking. Their expertise offers a framework for understanding how interconnected systems impact human behavior in business settings. The series promises practical tools to help businesses navigate these complex dynamics effectively.