Adobe has launched the Creative Collective, a group designed to address significant shifts in the creative industry. This collective includes a diverse mix of experienced and emerging professionals from photography, filmmaking, illustration, technology, education, and design. Notable members include designer Stefan Sagmeister, CreativeMornings founder Tina Roth Eisenberg, and Behance founder Scott Belsky. Their goal is to provide insight on current industry trends, particularly the impact of new technologies and tools. The focus now is largely on artificial intelligence, which elicits both excitement and concern among creatives. The discussions aim to establish common ground in navigating these technological changes responsibly. The Creative Collective will offer practical support through live events, reports, and roundtable discussions, sharing actionable advice with the community. They plan to kick off their activities with the Creative Collective Summit, a quarterly event that will result in published digests. The initiative is part of Adobe’s broader outreach, which also includes educational programs like the Adobe Digital Academy and partnerships with CreativeMornings.