Tesla has launched a new rental program allowing customers to borrow a vehicle from its lineup for three to seven days, starting at $60 per day. This program includes perks like free Supercharging and access to Full Self-Driving (Supervised) capabilities during the rental period. There are no mileage or charging limits, but renters cannot leave the state where they rented the vehicle. Tesla aims to give potential buyers a taste of EV ownership while driving a Tesla, positioning the rental as a way to experience the brand without the commitment of a purchase. Currently, the program is available at select locations in California, including San Diego and Costa Mesa. The company believes that getting people behind the wheel will drive sales, as the experience of driving a Tesla differs significantly from traditional internal combustion engine vehicles. While some might use the service for typical rental purposes, many are expected to view it as a short-term test drive, similar to the previous 48-hour test drive initiative. There's also an incentive for renters: if they order a Tesla within seven days of their rental, they can receive up to a $250 credit toward their purchase. In related news, Tesla is shifting its Full Self-Driving software to a subscription-only model in Australia, with the outright purchase option ending on March 31, 2026. This change follows a similar timeline in North America, where the outright purchase option will cease on February 14, 2026. Current users who have already bought the software won’t need to subscribe again, but new buyers will be required to pay monthly. This transition reflects Tesla's strategy to streamline software sales and possibly increase revenue as the technology evolves.