Different customer segments can share the same problem, but the solutions for each may vary significantly. For instance, when improving the upload functionality for YouTube videos, creators like MKBHD, who produce high-quality 8K content, require different features than an everyday user sharing simple coffee recipes. Both groups want reassurance about video processing, but MKBHD needs advanced capabilities for his team, while the casual user just wants to ensure their video is published successfully. Repeating the outcome for each segment in your impact map helps clarify these differences and prioritize solutions effectively. When you measure success, it’s essential to separate metrics by segment. Relying on averages can be misleading. By defining specific success criteria for each group, you focus on what truly matters and avoid assumptions that one solution fits all. The article outlines when to repeat outcomes — such as when different solutions are needed or when success metrics vary. It emphasizes that forcing these conversations can lead to better decision-making regarding resource allocation and strategy. If repeating outcomes prompts essential questions about priorities and solutions, it’s a worthwhile exercise.