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Autodesk is suing Google for trademark infringement over the name "Flow," which Google uses for its AI video generator. Autodesk argues that the branding confuses customers with its own Flow products, launched in 2022, and claims there have already been mix-ups in references online. The company is seeking a court order to prevent Google from using the name and is asking for damages.
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Autodesk is suing Google over trademark infringement related to the name "Flow." The legal action, taken in a California court, centers on Google's AI video generator, also called Flow. Autodesk argues that this similar branding will confuse customers with its own suite of AI filmmaking tools that fall under the Flow name, which the company launched in 2022.
Autodesk's Flow includes various products, such as Flow Studio, which leverages AI to transform live-action footage into 3D scenes. The conflict escalated after Google released its Flow app in May 2025. Autodesk claims it requested that Google stop using the Flow name, but Google allegedly indicated it would market the product as "Google Flow" instead of just "Flow." Autodesk accuses Google of misrepresenting its intentions and points to a trademark application filed by Google in Tonga, suggesting an attempt to obscure its plans.
The lawsuit highlights instances of confusion among customers, with reports of people mistakenly referring to Googleβs product as "Flow Studio" on social media and in publications. Autodesk is seeking a court order to prevent Google from using the Flow trademark and is also pursuing unspecified damages related to the infringement. Google has not yet responded to requests for comment on the matter.
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