In an experiment conducted by Webflow, the integration of FAQ content into their /templates/ subdirectory led to a notable increase in traffic. Over a span of three weeks, overall traffic grew by 6%, with AI search visits rising by 2%. Non-branded queries saw a significant boost, generating 640 additional clicks, while branded clicks actually declined. Pages featuring FAQs experienced a gain of 3,303 clicks, in stark contrast to a loss of 968 clicks on pages lacking this content. Even after excluding outliers like free-website-templates, the positive impact remained, with an 8% growth on FAQ-treated pages compared to a 6% decline on those without. The results highlight how effective FAQ pages have become in the current SEO landscape. Eight of the top ten search queries that drove traffic were non-branded, indicating a shift towards conversational, question-based searches. Examples include terms like “template website free,” which surged by 70%, and “real estate website templates,” which increased by 75%. The author emphasizes that FAQs are no longer just a secondary tactic; they are essential for capturing high-intent searches, especially as users increasingly interact with AI search engines. Josh Grant, a contributor, notes that this success stems from the way people search today — focusing on long-tail, conversational queries rather than traditional keyword optimization for Google. He also points out the importance of considering clicks from non-traditional markets, such as China and Russia, which have seen increased website traffic. This perspective adds depth to the conversation around FAQ effectiveness, reinforcing that while these pages may seem old-fashioned, they remain valuable in a modern SEO strategy.