Black Friday and Cyber Monday in 2025 saw Vercel handle a staggering 115.8 billion requests, marking a 33.6% increase from the previous year. Traffic patterns showed a clear rhythm: requests dipped on Thanksgiving, surged on Black Friday, remained high through the weekend, and peaked again on Cyber Monday. The platform maintained consistent performance throughout these fluctuations without needing manual adjustments. Key metrics reveal the scale of Vercel's operations. At peak demand, it managed 518,027 requests per second and facilitated over 6.1 million deployments. The AI Gateway processed more than 24 million requests, enabling retailers to provide personalized shopping experiences. Fluid compute efficiently handled 43.2 billion function invocations, automatically scaling in response to traffic changes. Incremental Static Regeneration kept product information fresh, with 1.8 billion reads and 1.5 billion writes. Meanwhile, security measures blocked over 415 million bot attempts and filtered out billions of unwanted requests, ensuring that legitimate traffic flowed smoothly. The data illustrates that Vercel's infrastructure adapts seamlessly to high traffic without requiring special preparations. This adaptability is evident in its caching system, which delivered 56.9 billion requests directly from its global cache, reducing latency and backend strain. The combination of AI routing, Fluid compute, and effective security systems worked in unison, allowing development teams to deploy updates continuously with confidence. The performance during this peak shopping period underscores the efficiency of Vercel's platform in handling massive global demand.