The author expresses deep disappointment with Apple's Vision Pro, especially regarding its handling of sports broadcasting. Despite personal excitement about virtual and augmented reality, the author feels that Apple is missing the mark in delivering a compelling sports experience. Trying out the Vision Pro during its announcement and later receiving a demo version, they highlight a specific basketball game featuring the Milwaukee Bucks as a potential highlight. The effort to showcase sports is appreciated, but the execution falls short. The article contrasts the evolution of television sports production with Apple’s current approach. Traditional broadcasts use multiple cameras to create an engaging experience, while the Vision Pro lacks immersive content. The author emphasizes that Apple has the technology to deliver immersive experiences, citing a clip shot with proprietary cameras that felt authentically close to being courtside. However, the overall content production has been lackluster, with too many rapid cuts in videos that disrupt immersion. Specific examples include a poorly edited MLS Season in Review video and a Metallica concert, both of which failed to maintain the immersive quality that the Vision Pro promises. The crux of the issue lies in Apple’s misunderstanding of how to leverage its technology for sports fans. Instead of creating a unique experience, the existing content mimics traditional video formats, which do not resonate with the immersive capabilities of the Vision Pro. The author believes there is a significant opportunity for Apple to redefine how sports are experienced through immersive video, but the current content offerings are not meeting that potential.