Public, a trading platform, is launching an AI-powered brokerage that will feature self-directed exchange-traded funds (ETFs) with a fee of 49 basis points. Set to debut in early 2026, the platform's AI wealth and portfolio manager will allow users to automate various actions. Users can auto-invest cash when their balance reaches a specified amount, buy stocks during dips, or sell during rallies. The AI will also provide advice on tax-loss harvesting opportunities. Jannick Malling, co-CEO, highlighted a gap in the market for a platform that resonates with younger investors looking to build long-term portfolios. The introduction of AI tools comes with the ambition to attract more users and increase trading volume. Previous AI features, like a research assistant, led to almost 50% of interactions resulting in transactions within 24 hours. However, the use of AI in trading raises regulatory concerns. Public insists that users remain in control of investment decisions to comply with regulations, especially after the SEC's 2024 move to regulate AI use by broker-dealers. Public's strategy involves taking market share from larger institutions like Charles Schwab and Fidelity, shifting from its earlier focus on Robinhood. This shift reflects a significant change in its user base as it seeks to compete with established players in the financial services sector. The potential for automation in trading represents both an opportunity and a challenge in navigating the regulatory landscape.