Unkover, a brand created by Nous Cims, aims to provide vocational guidance to vulnerable young people through its Zing program. As the Vocational Guidance service expanded beyond its original audience, confusion arose due to the lack of a distinct identity separate from Zing. This gap highlighted the need for a dedicated brand and visual identity that could clearly represent this growing service. The mission of Unkover focuses on transformative change, emphasizing nonconformity and commitment. Its tagline, “Descobrim propòsits” (translated as “We Discover Purposes”), encapsulates the brand’s attributes, including creativity, empathy, and empowerment. The visual identity centers on the concept of "highlighting" what’s essential, ensuring that individuals remain at the forefront. The logo creatively incorporates parentheses around the letter ‘O,’ symbolizing protection and unity, while the graphic system aims to foster direct interaction between users and the brand. The design encourages a sense of belonging and empowerment, making each individual feel significant. The approach is inclusive, focusing on the uniqueness of each person and establishing a connection that resonates with the service’s mission. This new identity from Morillas not only enhances visibility for the Vocational Guidance axis but also aims to create a supportive environment for its users.