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Saved February 14, 2026
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OpenAI's first hardware device designed by Jony Ive will now ship in February 2027 due to a trademark lawsuit filed by audio startup iyO. The device, described as a pocket-sized, screen-free gadget, aims to be a "third core device" and will not use the name 'io' for branding. Rumors of a Super Bowl ad unveiling the product have been debunked.
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OpenAI's first hardware device, designed by Jony Ive, has been delayed until February 2027 due to a trademark infringement lawsuit filed by audio startup iyO. The lawsuit arose after OpenAI acquired a company co-founded by Ive. Originally, OpenAI aimed to release the ChatGPT-powered device by the end of 2026, but new court documents reveal that shipping will not happen until early 2027. The company has yet to develop any packaging or marketing materials for the device.
Details about the device remain sparse. It's described as a pocket-sized, contextually aware gadget that won't feature a screen, nor will it be designed as a wearable or in-ear device. Sam Altman, OpenAIβs CEO, has expressed confidence in the product, calling it potentially the coolest technology ever seen. Rumors suggesting OpenAI would unveil the device during the Super Bowl were debunked after a Reddit post featuring a fake ad went viral.
In response to the lawsuit, OpenAI has decided against using the name "io" in any of its product marketing. The filing indicates a shift in the company's branding strategy as it prepares for the launch of this AI consumer product.
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