The article criticizes Coca-Cola's latest Christmas ad, produced using generative AI, as a significant misstep following last year's poorly received effort. Despite assurances from Coca-Cola's global VP of generative AI, Pratik Thakar, that this year's ad would feature "seamless narrative continuity," viewers quickly pointed out glaring inconsistencies. AI consultant Dino Burbidge highlighted issues such as a truck that defies physics and multiple design flaws, suggesting a lack of human oversight in the production process. Social media users have amplified these criticisms, noting inconsistencies in the truck's design and the ad's overall visuals. The ad was created by a small team of five, who reportedly generated over 70,000 video clips in just 30 days, raising questions about quality control. While Coca-Cola appears to lean heavily on AI for content creation, other notable tech companies, such as Anthropic and OpenAI, have opted for traditional production methods to connect better with audiences. This contrast raises doubts about Coca-Cola's strategy and its effectiveness in engaging viewers during the holiday season.