Bubble Tanks, a Flash game from 2007, serves as a lens to explore creativity in a world increasingly dominated by technology. The author reflects on the obsessive dedication of players, imagining a life consumed by the game to the exclusion of everything else. This thought experiment raises questions about the broader implications of such devotion on society, suggesting a future where activities like Bubble Tanks coaching might become mainstream. The piece suggests that if this game could become a cultural cornerstone, the sheer volume of content produced by millions of dedicated players would make originality nearly impossible. As humanity has produced art for tens of thousands of years, the rise of various technologies—from the printing press to the internet—has dramatically increased the amount of content available. Today, the volume of creative works far exceeds what an individual can consume. This overload necessitates filtering technologies, like genres or brand identities, which help audiences navigate the vast array of choices. However, these filters can also constrain creativity, as they rely on existing desires and preferences. The emergence of AI tools capable of generating content across multiple creative domains presents a double-edged sword. While these tools promise efficiency and creativity, they risk producing more of the same rather than groundbreaking work. The author argues that filtering technologies, when perfected, assume that users know precisely what they want. This assumption becomes problematic in a landscape where the range of potential creative output is limitless, leading to a cycle of repetition rather than innovation.