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Saved February 14, 2026
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A recent survey reveals that 17% of American shoppers prefer cryptocurrency over gift cards for holiday gifting. Among crypto holders, the interest is even higher, with 65% considering gifting it, citing reasons like potential value growth and convenience. However, many still lack understanding of how to use or gift crypto.
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American shoppers are increasingly interested in cryptocurrency as a holiday gift, with 17% preferring it over traditional gift cards this season. The “NCA PayPal Holiday Crypto Report” highlights that 24% of U.S. adults have given or are considering giving crypto as a gift. Among current crypto holders, this interest spikes, with 65% open to gifting crypto. The appeal lies in its potential for value growth (58%), flexibility in spending (54%), and ease of digital management (49%).
Despite this enthusiasm, a significant knowledge gap exists. About 38% of respondents don’t understand how crypto works, and 36% lack knowledge about gifting it. Half of the participants would consider giving crypto if they had better educational resources. Younger consumers, particularly those aged 18-54, are driving this trend, with 22% planning to gift crypto and 30% intending to use it for purchases. In contrast, only 3% of those over 55 plan to engage with crypto in this way.
The survey also reveals that 23% of consumers are likely to shop using crypto this holiday season, and nearly 62% of crypto holders express intent to spend it. Younger demographics view crypto as exciting, while older Americans remain skeptical. Education about crypto’s benefits and security could bridge this gap and foster broader acceptance among hesitant consumers.
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