Indgila Samad Ali, a designer at OpenAI, shares her insights on the intersection of design and technology in a recent interview. She describes her transition from Moscow to the U.S. design scene and how her experiences at COLLINS shaped her approach to graphic design. At COLLINS, she thrived in an environment of experimentation, learning to embed emotion within her work. Now at OpenAI, she finds the pace and scale of design work exhilarating but challenging. Every design choice impacts millions, requiring clarity and a human touch. Ali emphasizes the significance of emotions in design, drawing on her Russian and Persian roots to shape her creative process. She believes that form can evoke feelings without relying on language, citing how structure and rhythm from her background inform her visual systems. One of her notable projects, the Muse Group identity, exemplifies her philosophy of collaboration and creating sensory experiences, as it translates music into a visual language. Discussing her approach to AI and emerging technologies, Ali highlights the need for design to evolve alongside rapidly changing tech. She sees her role as fostering connection between users and technology, maintaining a balance between simplicity and emotional depth. Her creative inspiration often comes from everyday moments, like observing nature or city life, which keeps her grounded in her design work. Recently, she returned to painting, reinforcing her focus on feeling over outcomes in her creative endeavors. Ali believes the future of graphic design lies in helping people perceive and connect with their experiences, rather than just producing visual outputs.