Matt Ferguson, a prominent movie poster illustrator, shares his creative process behind two distinct projects: the 40th anniversary poster for "Star Wars: The Empire Strikes Back" and the poster for "Predator: Badlands." For the Star Wars poster, Ferguson emphasized the film's iconic elements, particularly focusing on Darth Vader’s rejuvenation chamber as a central graphic feature. He aimed to capture the film's mood by revisiting the movie, taking notes on key themes, and creating a stark contrast between the dark exterior of the chamber and its bright interior. His process included hand sketches followed by digital work using 3D modeling to ensure accurate perspective before finalizing the illustration in Photoshop. In contrast, the "Predator: Badlands" poster was a fresh challenge since it involved a new film lacking established artwork. Ferguson drew inspiration from Drew Struzan’s legendary poster style and designed the composition to convey an adventurous tone, likening the main character to Conan. He used strong V-shapes to guide the viewer’s eye and incorporated dynamic elements, ensuring that the design left space for the film's tagline. Ferguson’s approach highlights his method of blending traditional illustration techniques with modern digital tools, showcasing his adaptability and creativity in the evolving landscape of movie poster art.