Digital design often focuses on eliminating friction to create fast, seamless interactions. While reducing unnecessary friction can enhance user experience, not all friction is detrimental. Purposeful friction can be a valuable design element, providing moments of pause and encouraging users to engage more thoughtfully with their actions. This contrasts with frictionless design, which can prioritize speed over meaningful interaction, leading to automatic behaviors rather than considered choices. Good friction is intentional and serves a clear purpose, enhancing the user experience by making it more meaningful. It respects the user's time and cognitive load, ensuring that actions aren't rushed or mindless. In contrast, bad friction arises from neglect or poor design; it complicates processes without offering any benefits, ultimately wasting users' time and energy. Humans operate at a different pace than machines. We think and reconsider, and designs that fail to accommodate this can hinder rather than help. By recognizing the limits of human attention and judgment, designers can create experiences that encourage reflection and care. Speed without thought doesn't equate to progress. Instead, it can lead to a disconnection from the very actions we take online.