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This article outlines the author's journey of creating and launching Kanjideck, a Japanese Kanji learning tool, on Kickstarter. It covers the process from initial idea development and manufacturing physical cards to setting up a company and navigating marketing challenges. The author shares insights on overcoming obstacles, including burn-out and seeking help.
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In August 2024, the author, inspired by the book โBabel,โ decided to resume studying Japanese, particularly focusing on Kanji. Frustrated with existing learning resources, which often relied on ineffective mnemonics, the author sought to create a more effective Anki deck that utilized etymological insights. Within two days, they developed a prototype that was visually appealing. This sparked the idea of expanding the project to include physical cards and potentially launching a Kickstarter campaign to fund production.
By September, the author explored various printing options and found MakePlayingCards.com, which allowed for single custom orders, a crucial factor for initial testing. After successfully creating a test deck, the author learned 3D modeling in Blender to produce promotional materials for the Kickstarter page. They refined the physical product through iterative design and testing, ultimately deciding on a format that aligned with Japanese proficiency levels (JLPT-3, JLPT-4, and JLPT-5).
In October 2024, the author faced a challenge: Kickstarter only supports campaigns from specific countries, excluding Portugal. To move forward, they considered establishing a business in the U.S. using Stripe Atlas, a service designed to simplify this process. This step was critical for making the Kickstarter launch viable, allowing the author to legally operate and fund the project.
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