Artists from major franchises like Marvel, Alien, and The Matrix are uniting against the rise of AI in their industry. At the LightBox Expo in Pasadena, a gathering of around 17,000 artists, the sentiment was clear: many view AI as a direct threat to their livelihoods. Guillermo del Toro, while promoting his new film, bluntly expressed his disdain for AI, a sentiment echoed throughout the event. Artists like Reid Southen have reported significant job losses and layoffs in the entertainment sector as companies increasingly rely on AI technology. LightBox Expo has implemented a "No AI" policy to support artists, emphasizing the importance of original work and protecting their intellectual property. Bobby Chiu, one of the event's founders, articulated concerns over AI-generated art, arguing that it undermines the years of hard work artists put into developing their unique styles. While some artists have started experimenting with AI out of necessity, the overwhelming majority expressed anger towards AI's impact on their jobs. There’s a prevailing hope among them that the current AI bubble will burst, which could reduce reliance on these technologies. Recent developments provide a glimmer of optimism. After backlash from Hollywood, OpenAI has reconsidered its approach to AI-generated video, while class action lawsuits, including one involving Anthropic, are making progress. Legislation aimed at protecting artists' rights is also gaining traction, pushing for transparency from AI companies regarding the data used to train their models. The collective resolve at LightBox indicates that artists are not backing down in their fight against AI's encroachment on their profession.