Experian is acquiring Own Up, a mortgage shopping platform that uses AI to help consumers navigate the home loan process. Founded in 2016, Own Up has raised nearly $50 million and employs around 270 people. The acquisition aims to enhance Experian's offerings in mortgage access, adding Own Up’s network of over 40 lenders and its technology that helps borrowers compare rates and streamline the mortgage process. By integrating Own Up’s capabilities, Experian plans to bolster its position in significant financial decisions like homeownership. This move allows Experian to provide mortgage guidance alongside its existing services, such as credit monitoring and personal loans. The merger of Own Up’s generative AI tools with Experian's extensive consumer data—over 80 million members—will create more personalized mortgage options for consumers while also connecting lenders with better-qualified borrowers.