The author emphasizes that corporate social media handles struggle to engage audiences, even with quality content and regular posting. A specific example highlights a client with 43,000 followers who garners only 10 to 12 likes per post. The author argues that while corporate accounts shouldn't be abandoned, personal accounts significantly outperform them, achieving 500 times more reach. The key to effective engagement lies in leveraging thought leaders within the company, such as enthusiastic marketers or sales leaders, rather than relying solely on high-ranking executives who may lack the time or inclination to engage deeply. Engaging these internal thought leaders requires collaboration, not just outsourcing to ghostwriters. The author suggests pairing them with a content marketer to ensure authentic interaction. Workshops are proposed as a method for training teams in building personal brands and increasing their social media presence. Comments from other professionals in the thread support this approach, advocating for a community of content creators backed by regular production challenges and rewards for participation. The conversation shifts to the effectiveness of personal branding versus corporate branding, with multiple participants pointing out that corporate handles can serve essential functions like talent attraction and market presence. However, without visible human faces behind the content, the impact diminishes significantly. Overall, the insights reveal a consensus that blending corporate and personal branding strategies can enhance engagement and visibility.