AI is reshaping the economy by altering how we view consumerism and commerce. The article argues that AI will commoditize knowledge work, which will erode consumer purchasing power. As middle-income jobs face pressure from AI advancements, people will buy less, but when they do, their purchases will be more targeted. This shift won't occur overnight; early signs are already visible. The author outlines three phases of this economic transformation: first, the commoditization of knowledge work, second, a shift in consumer behavior from consumption to goal-oriented actions, and third, the emergence of new business models that prioritize human flourishing over mere spending. The article draws parallels between AI's potential impact on services and historical shifts like containerization in shipping. Just as containerization drastically reduced shipping costs, AI is expected to lower service costs significantly. For example, AI tools are already performing entry-level tasks almost as well as experts in fields like finance and healthcare. The implications are stark: if AI continues to replace jobs at this pace, it raises the question of who will have the disposable income to consume goods and services. With knowledge workers making up a substantial portion of the workforce, the potential job losses could severely disrupt consumer spending, which has historically driven economic growth. As AI evolves, traditional business models may need to adapt. The concept of "enshittification" describes how platforms transition from user-centric approaches to profit-driven models, often at the expense of user experience. Google is cited as an example of this shift, having moved from providing fast, free information to prioritizing ads. AI platforms currently enjoy a golden era of user engagement but face challenges in balancing user retention with profitability. With AI promising high conversion rates compared to traditional search engines, the competition to monetize could lead to practices that undermine user interests. The article suggests that while AI creates powerful tools for commerce, it risks creating a paradox where the very consumers these tools aim to serve are losing their purchasing power.