AI was expected to streamline the work of artists, but many in the video game industry feel it’s complicating their processes instead. Concept artists are finding that clients often come to them with AI-generated images, asking for similar outcomes. This trend undermines the core role of concept artists, who rely on their expertise and creative insight to develop unique concepts. Paul Scott Canavan, a Scottish art director, expressed frustration that clients sometimes disregard the creative process entirely, reducing their role to mere reproduction of AI outputs. Artists report a phenomenon called 'first experience bias', where clients become attached to the initial AI-generated images, even if better ideas are available. This attachment can limit the scope of creativity and innovation. It’s not just concept art; similar issues arise in fields like film scoring, where placeholder music influences final compositions in unhelpful ways. An anonymous artist highlighted how clients now expect polished results from sketches, making it hard for them to appreciate the iterative nature of concept art. Furthermore, artists feel that AI-generated visuals lack context, making it difficult to build upon the initial concepts. They point out that clients often fail to see how traditional sketches can evolve into something more polished later on. The reliance on AI not only narrows client expectations but also restricts the artists' ability to reference a broader creative history. This shift raises concerns about the future of artistic collaboration and the integrity of the creative process itself.