Blindspot offers a platform for booking over 2.5 million billboards globally, allowing advertisers to select specific locations, times, and creative content. The service operates similarly to ride-hailing apps like Uber, enabling real-time adjustments based on external factors like weather and traffic. More than 25,000 advertisers currently use Blindspot for their billboard campaigns, reflecting a growing trust in its capabilities. The platform provides detailed analytics to measure the effectiveness of campaigns. It attributes changes in foot traffic, web sessions, and sales to specific billboard exposures. By mapping each billboard's visibility and comparing it to control groups, Blindspot offers a clear picture of an ad's impact. Advertisers can customize their messages for different locations and control when their ads run. For example, a campaign in Times Square can look different from one in Miami, and ads can be scheduled to avoid off-peak hours. Another standout feature is the ability to swap creative content in real time. If conditions change—like a sudden rainstorm or a heatwave—advertisers can quickly adjust their messaging without lengthy approval processes. This flexibility extends to how frequently ads are shown, giving advertisers control over the intensity of their campaigns. Reporting is transparent, showing every ad play and eliminating the uncertainty often associated with cost-per-thousand (CPM) metrics. Overall, Blindspot aims to make billboard advertising more efficient and responsive to the environment.