When companies downsize to startup sizes, designers face a whirlwind of challenges. A Lead Designer’s question about frequent pivots highlights the pressure on teams to produce quickly with fewer resources. Many designers who expected to work within structured environments find themselves adapting to the chaotic nature of startups where leadership shifts priorities regularly. Traditional UX processes falter in this scenario; by the time comprehensive user personas or detailed customer journeys are created, they can already be outdated. To navigate this turbulence, the article suggests focusing on use cases as a lightweight design tool. Use cases clarify the "why" behind a product, connecting user needs directly to design solutions. For instance, the concept of “Airbnb for weddings” simplifies the booking process for venues by addressing common pain points like opaque pricing and time-consuming coordination. Creating effective use cases involves identifying a target audience, conducting quick user interviews to uncover real-world problems, and articulating a concise statement that captures the intended user experience. The process emphasizes collaboration within teams, ensuring that insights from user discovery shape the product. As the product evolves, use cases should be refined based on new learnings. This approach helps maintain strategic alignment in fast-moving environments, keeping decisions grounded in user reality. Designers can ask critical questions about new features, ensuring they serve validated use cases rather than getting sidetracked by trends or outdated ideas. By focusing on user problems and maintaining clarity, designers can adapt their processes without sacrificing quality, even under pressure to deliver more with less.