A car manufacturer is targeting urban, environmentally conscious consumers with ads for electric vehicles. The ads are strategically placed on pages featuring related content, like climate change articles, after 6:30 p.m. This approach aims to connect with users in cities, enhancing relevance and engagement. In another example, a watercolour paint producer is running an online campaign to reach a broad audience of both amateur and professional artists. The campaign avoids pairing ads with irrelevant content, like home improvement articles, to maintain context. The frequency of ad exposure is controlled to prevent over-saturation, ensuring that users see the ads just enough without feeling overwhelmed. The article also outlines various vendors involved in digital advertising, with companies like A.Mob and ADventori among the 112 listed. These vendors collect and analyze user data to create profiles that enable personalized advertising. For instance, if a user frequently reads about bike accessories, their profile may suggest related ads, potentially even luxury cycling gear if they show interest in high-end vehicles elsewhere. Data retention policies vary by purpose, with some information held for up to 730 days for security and ad delivery. Users have options to manage privacy preferences, including rejecting or accepting cookies that facilitate personalized advertising. The framework aims to balance user privacy with effective advertising strategies.