Sean Thomas, a graphic designer formerly based in London and now in Milan, emphasizes the value of traditional hand-crafted techniques in branding. His background in sign painting informs his approach to typography and illustration, which he believes is essential for understanding letter forms. Thomas has created designs for notable spots like Dom’s Subs and Hoxton Mini Press, intertwining his work with London's food scene. Despite the rise of AI in creative fields, Thomas asserts that hand-made designs remain relevant and impactful. He balances traditional methods with digital tools, but insists that the tactile quality of sign painting offers a unique advantage for brands. His work for Hoxton Mini Press exemplifies this philosophy, as he opts for completely hand-drawn covers using brushes and ink, demonstrating that analog techniques can still thrive in a commercial context.