Apple is pushing to make its digital wallet essential for travelers. Jennifer Bailey, Apple’s VP of Apple Pay and Apple Wallet, highlighted the company’s efforts to integrate its wallet into various travel-related transactions. Users can store airline boarding passes and IDs in the Apple Wallet, making it easier to get through TSA checks. The wallet is already accepted at airports, hotels, and in public transport, with Apple Pay available in over 800 cities. Before even reaching the airport, users can unlock their cars with Apple Wallet’s digital key feature. Popular establishments, like Starbucks and ride-sharing services such as Uber and Lyft, also accept Apple Pay. Recent partnerships with airlines, including American Airlines and Alaska Airlines, have expanded the wallet’s capabilities for in-flight purchases and boarding pass storage. Despite these advancements, Apple faces significant competition from major banks and their travel-related partnerships. Companies like American Express and Visa dominate the travel spending market, with Amex reporting $376 billion in travel spending for 2025, and Visa estimating between $920 billion and $1.2 trillion in travel and entertainment spending. Apple has not revealed how much users spend on travel through its wallet, and its efforts to carve out a share in this lucrative market remain challenging.