Apple’s recent introduction of Liquid Glass, a new screen design aimed at enhancing user experience, has faced significant backlash. Launched in September 2025 alongside OS 26, the design has been criticized for its poor usability. Users reported issues like slow animations, distracting color shifts, and difficult-to-read text due to excessive transparency. A review from UX consultancy NN/g noted that while the system appears modern, its functionality gets in the way. Wired called the system "awful," emphasizing user frustration with the product. The departure of Alan Dye, Apple’s vice president of human interface design, shortly after the launch, raised concerns about the company’s design direction under CEO Tim Cook. While Cook insists on a strong design team, the reception of Liquid Glass highlights a potential erosion of Apple’s design ethos established by co-founder Steve Jobs. The initial update to OS 26 allowed users to reduce transparency, but critics note that this leads to a more sterile interface. Liquid Glass’s flaws reflect broader cultural issues at Apple, especially as the market shifts towards more affordable smart products, with competitors like Chinese brands gaining traction. The need for fixes indicates a pattern of declining user experience that threatens Apple’s luxury status. The author suggests that Apple needs a renewed vision for product interaction, rather than just another aesthetic overhaul.