Project 3 Agency has rebranded the ArtScience Museum in Singapore, focusing on the theme of convergence. Located at Marina Bay Sands, the museum previously showcased a range of artworks and scientific exhibits. The new branding reflects a blend of art, technology, and community, aiming to create an engaging experience for visitors. This project follows Project 3's acquisition of Frosty, a creative studio, and is part of a broader effort to enhance the museum's identity. The design centers around the idea of convergence, described by Ali Hanson, the agency's design director, as a meeting point for ideas, disciplines, and cultures. The new logo and typography embody this concept, featuring a custom version of Artex that merges organic curves with industrial elements, mirroring the museum's architectural style. The graphic identity relies on three key pillars: intersections, overlays, and dynamic forms. This approach ensures that the branding is flexible yet clear across various media, including exhibitions and digital content. The logo design draws inspiration from the lotus flower, with its distinctive shape allowing for a striking 3D representation. The accompanying color palette transitions from earthy tones to vibrant shades, each color correlating to elements from nature and science. This comprehensive identity system is documented in a 300-page guideline provided to the museum, detailing everything from grid layouts to applications in merchandise and signage. The rebranding coincides with the museum's exhibition "Another World is Possible," marking Singapore's 60th anniversary and emphasizing the role of thoughtful design in enhancing public spaces.