Many people start their day by checking their phones, often getting sucked into social media and other apps. The rise of TikTok has led to a new model of web interaction, where users passively consume content tailored by algorithms rather than actively searching for information. This shift transforms the web into a continuous stream of personalized content, making it feel as though the internet knows what you want before you do. While this model appeals to users seeking convenience, it also raises concerns about losing a shared cultural experience, as everyone is fed different content based on their preferences. The algorithms driving this model prioritize company profits over user satisfaction. For instance, email platforms and web browsers often highlight ads disguised as content, drawing users into a cycle of engagement rather than meaningful interaction. This approach can create a dopamine-driven consumption pattern, where users are kept engaged but not fulfilled. The term "enshittification" describes how platforms eventually prioritize advertisers’ needs over their users, resulting in a decline in algorithm quality and user experience. The article argues that algorithmic solutions often address symptoms rather than root causes. For example, the need for algorithmically sorted email arises from an inbox cluttered with spam and unwanted content. Instead of fixing the underlying issues, algorithms add complexity, leading to a more addictive online environment. This trend isn't just about convenience; it perpetuates a cycle of low-quality content driven by ad revenue. The author suggests that users can reclaim their online experience by taking control—adjusting device settings, using ad blockers, and supporting creators directly—rather than surrendering their agency to algorithms.