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Saved February 14, 2026
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X has shared insights into the most discussed topics in 2025, highlighting popular musicians like Stray Kids and major TV shows like "Stranger Things." Sports discussions, particularly around the Premier League, continue to dominate, while the app's overall engagement reflects a diverse range of interests.
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X, formerly known as Twitter, has shared insights into user engagement and trending topics for 2025. Contrary to popular belief, politics isn't dominating discussions on the platform. Instead, music, television, and sports are leading the conversations. Justin Bieber, Stray Kids, and Cardi B topped music discussions, with Stray Kids notably generating 45.7 million posts, highlighting the immense popularity of K-pop among Xโs international audience.
In television, Netflix's "Stranger Things" and "Squid Game" were the most talked-about shows, with 12.4 million and 10.9 million mentions, respectively. The anticipation for the final episodes of "Stranger Things" is likely to boost these figures even higher. Sports-wise, the Premier League commanded attention with 582.7 million mentions, while overall sports discussions reached 1.4 trillion impressions last year. Other leagues, including the NBA, also contributed significantly to user engagement.
Fashion discussions were notably driven by events like the Met Gala, which sparked conversations around extravagant spending. X also reported on the most popular emojis used in posts, although the article suggests they may not hold much significance. With over 500 million users engaging across various topics, X has relaunched Global Trends in its Explore section to help users tap into real-time discussions and trending content.
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