Postal IQ is a tool from Lob designed to optimize USPS mail routing, ensuring that each mailpiece reaches its destination efficiently. It automatically selects the best entry point for mail before printing starts, which helps shorten delivery times and stabilize postal costs. By analyzing factors like timing and distance, Postal IQ enhances the delivery process, making campaigns more effective and timely. The system also improves logistics post-printing. Once the mail is printed, Postal IQ manages the handoff to USPS, ensuring that mail gets closer to recipients, further reducing travel time. This approach not only speeds up delivery but also minimizes the risk of missing compliance deadlines. Another key feature is presort optimization, which allows users to access discounts and ensure compliance with USPS rules before printing. This digital sorting process makes it easier to manage mail campaigns, offering a streamlined solution that benefits both cost and quality. Overall, Postal IQ integrates directly into every Lob account, making these efficiencies accessible to users right from the start.