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Saved February 14, 2026
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The article discusses how Vercel streamlined its inbound sales process by reducing its sales development representatives from ten to one, thanks to an AI agent. This change allowed salespeople to focus more on customer interactions, increasing efficiency and relationship-building.
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Sales leaders believe that the future of Customer Relationship Management (CRM) systems lies in allowing salespeople to focus more on customer interactions. A conversation with Jeanne Grosser, COO at Vercel, reveals how some companies are rapidly transforming their inbound sales processes using AI. Vercel managed to go from ten Sales Development Representatives (SDRs) handling inbound leads to just one, who now oversees the AI agent's quality. This transition took only six weeks, showing that significant changes can happen quickly.
The efficiency of the AI agent has kept the lead-to-opportunity conversion rate steady, performing on par with human representatives. The advantage of speed in responding to leads is critical. The AI can engage leads at any time, unlike traditional methods where leads might sit unattended, especially overnight. By responding faster, the AI reduces the number of touches needed to convert a lead, streamlining the sales process.
The technical side of the build was minimal, requiring just one part-time engineer dedicating about 25 to 30% of their time. This low overhead makes implementing AI solutions more accessible for sales teams. The ultimate goal expressed by sales leaders—to have salespeople spend 70% of their time with customers—seems achievable. By increasing direct human interaction, companies can foster stronger relationships and improve customer success while reducing administrative burdens.
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