Instagram recently changed its navigation buttons for the first time since 2022, sparking significant backlash from users. Many feel the platform is losing its unique identity by mimicking TikTok’s model, which prioritizes viral video content over the personalized feeds that users prefer. Comments from users express a desire for Instagram to return to its roots, focusing on content from people they follow rather than algorithm-driven recommendations. One user highlighted a common frustration: “People do not want TikTok, we want our personalized feeds.” The navigation changes have also drawn attention to a larger issue within Instagram's design. Many users argue that the new layout makes it harder to post original content, as the create button was moved to a less prominent location. This shift seems to prioritize scrolling and consuming existing content over creation. Small business owners voiced concerns about engagement and reach, emphasizing that improvements in these areas are more important than the navigation design itself. The call for distinct identities among social platforms is echoed throughout the comments, as users lament the blending of features across platforms like Facebook and Instagram.