The UK Gambling Commission's executive director, Tim Miller, criticized Meta for its failure to effectively monitor and remove illegal gambling ads from its platform. Speaking at the ICE 2026 gaming conference in Barcelona, he claimed that Meta's assertion of not tolerating illegal gambling ads is misleading. Miller pointed out that Meta's ad library allows users to search for terms like "not on Gamstop," revealing that illegal gambling operators are actively advertising on its platforms. He argued that if ordinary users can find these ads, Meta can too; they simply choose not to act. Miller expressed frustration over Meta's response to the regulator's attempts to engage, noting that the tech giant suggested the Commission should use its own AI tools to identify illegal ads. He found this response surprising, considering Meta's resources and capabilities. Miller implied that Meta appears more interested in profits from illegal operators than in protecting vulnerable users, highlighting a conflict of interest. He emphasized the need for collaboration among government, regulators, and industry stakeholders to combat illegal gambling effectively, urging Meta to clarify its stance—whether it prioritizes user safety or profits from criminal enterprises.